When business is linked to social conscience ,seldom consumers appreciate the connections,
but there is one eco-friendly tissue paper manufacturer in the Philippines that for a decase now endures to
balance these two opposing principles
" We endure to strike a balance between profit and social conscience " Quanta Paper Corporations President & General Manager Steven Leung said.
Quanta Paper manufactures hygienic tissue products using used office paper
as raw materials instead of virgin fibers.This thrust is geared towards preservations of worlds rainforest where deforestration remains a traditional practice in the paper making
industry to extract virgin fibers.
This August 10,2014, the company will launch its most aggressive green campaign in a form of a fun run activity. The Run for sustainability ,or dubbed as R3RUN
( Reuse,Reduce,Recycle) is designed to inspire environmental action among Filipino consumers and raise awareness on climate change. It also aims to educate consumers on the importance of green labelled products and how patronizing them could help in a way to protect our planet.
The R3RUN serves both a strategic marketing and social responsibility tools of the campaign.
" We would like to be more loudly in teling our story of sustainable practices and at the same time capitalize in building our brand equity " Quanta corporate strategist and Race committee head Neil Erich Galicia said.
" The Run is a step forward to begin a bold and concrete action. In this way we could start a wave that could reach through every corner of our archipelago " Galicia added
To be held at the Cultural Center of the Philippines Complex in Roxas Boulevard Manila,
the run will be participated in by around 10,000 runners. The activity and program venue will be inspired by an Eco Village theme. It will showcase some of the best environmental
photo exhibits and social efforts both by the Company and by its invited partners. The company will also have a photo exhibit on how hygienic tissue is produced from waste paper to its finished product.
There will be games and other interactive activities within the EcoVillage,all focused
on environmental stewardship. Participants will range from students,government officials,
employees,artist and TV personalities,corporate partners and green advocates.
part of the participants if Jasmine Curtis-Smith,the company's brand endorser for its new sanitary napkin product.
There will be four race categories. 1km and 4km (carrying the Company's sanitary napkin
brand,Perfect and 8km ( carrying the Company's insitutional brand,Eco-Hygiene
and 12km (carrying the Company's flaship brand,Fresh ).
The registration preiod will start on June 8 and end on July 22,2014 ,opens
every Thursday thru Sunday. Registration will be at Runnr Bonifacio High Street,Runnr Trinoma,Toby's Shangri-La,Toby's MOA,and Toby's Robinson Manila.
Registration fee is at 250php inclusive of Running Shirt,Race Bib,Route map and product
sample of the company.First 2,500 student's who register can avail 150php discounted rate.
The appointed race organizer by the Company is Cosmic Gate Innovations co.
Proceeds of this event will support the company's continued social responsility efforts.
For further information
Quanta Paper Race Committee
+63932 865 5849
Iman De Mesa
Cosmic Gate Innovations Co.
+63927 875 6671
Mariza Dela Cruz
Quanta Paper Race committee
+63922 879 6192